For 15 years, Pantone has been selecting a Color of the Year; a color that best represents the tone of design culture and current trends. For 2016, they did something a little different. They chose two colors: Rose Quartz (13-1520) & Serenity (15-3919).
“Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.”
It’s been a month now since Pantone’s announcement of the two colors, but their choice isn’t just about color. It is also a statement on how the world is “experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design.”
Even outside of design culture, society is polarized on most major topics. Maybe life isn’t supposed to be seen in just black and white. So, for Pantone to select two amazingly soft, complementary colors to blend together is a beautiful thing.
“Not my cup of tea. Not personally or from what I would expect for the coming year. 2016 is set to be full of turmoil and conflict. From the upcoming election season to the escalating military tension I believe these chosen colors are far too bright and cheerful. Design culture, historically, tends to follow the general culture of the time. Therefore, I would choose colors darker in tone almost somber. But that’s just me.”
“It’s the 2016 all female cast remake of Miami Vice. I also see why they call it Serenity…zzzzzzzzz! Wake me up next year.”
Dominic – 10/10
“Individually, this year’s choice of Pantone colors have soft voices, but as a pair they say fathoms. The beautiful combination brings hundreds of ideas and possible applications to mind.”
“It’s a little difficult to separate the political significance of these two colors from their design aesthetics, but maybe that’s the point.”
“Don’t really like it. Just not my kind of colors.”